Vito Bruen-Bradtke's review of FreightPOP

Freddy Kassulke-BoyleJan 2026

When FreightPOP surprised us with a $12,000 implementation fee the week we cut over, it wiped out the quarter’s margin on one lane. The platform’s rate comparisons failed to beat our negotiated contracts, and after three months the monthly subscription plus per-shipment and integration charges offered no reasonable payback for a 200‑truck operation in the Southwest. Support also billed extra hours for fixes and moved slowly; for the price we paid the disruption and ongoing costs were unacceptable.

Mae KrisJan 2026

When the carrier bailed on us an hour before pickup I half-expected a day of phone tag and angry customers. FreightPOP let me pull up live rates, compare a handful of carriers, and book a replacement in about ten minutes - the new carrier confirmed in an email and we avoided a missed delivery and nearly $400 in delay fees. I've been managing a 150-truck fleet for 28 years in the Northeast, so I don't get impressed easily; that quick booking flow and instant confirmation is what sold me. Not flawless - some tracking feeds were slow that week - but for that emergency swap it paid for itself and kept our client happy.