Bottom line: the live-tracking map and ETA pings are the feature that actually made this worth using. I'm an owner-operator with seven years up in the Northeast and those realtime updates (and POD photos) cut down my check-calls big time, definatly saved me hours. Not flawless - every so often the GPS lags or a carrier forgets to update - but for the most part that tracking alone pays for itself.
Last December a sudden Snoqualmie Pass closure left one of our reefers idling and a customer breathing down my neck. GoComet’s live reroute suggestion popped up, I accepted it, and it booked an alternate lane and pushed an updated ETA to the consignee in under ten minutes - saved us a detention fee and calmed a driver who was about ready to lose it. After four years running a five-truck dispatch outfit in the Pacific Northwest, that quick automated reroute is the one feature I actually brag about to other dispatchers.
Yesterday a critical lane’s ETA jumped three times in two hours on GoComet’s live tracking and we missed a customer cutoff because dispatch relied on the latest estimate. The visibility tools themselves are detailed - map overlays, carrier notes and exception flags make issues obvious - yet the frequent, unexplained ETA shifts undermine confidence and force us to double-check manually. I run a 200-truck fleet in the Southwest with thirty years in the business, and that tension - powerful insight when correct, disruptive when not - sums up my view: promising, but not steady enough for high-stakes moves.
Bottom line: GoComet wasn't worth the price for our operation. They sold us on cutting freight spend, but between the steep monthly subscription, onboarding fees, and per-shipment surcharges we still pay, the math never worked - we wound up paying more than the handful of savings their rates produced. I manage a 40-truck fleet and have been in the business for 20 years in the Midwest, so I know where the money leaks are; the promised automation dropped a lot of work on my schedulers instead of removing it, and that extra labor cost ate any theoretical gains. Support was slow and some features we were told would be part of implementation were billed as premium add-ons, which felt like bait-and-switch and cost us a couple of missed loads during a busy season. If your primary goal is to save money quickly, this was a disappointment - pricey without the payoff.
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