When shelf life was shrinking and a store needed same-day delivery, Alliance came through - their real-time tracking showed a reroute happening and the load hit the dock on time. Saved my bacon managing ten trucks across the Northeast; after two years they're the carrier I call when timing can't slip.
Owner-operator here, 7 years running routes in the Northeast. Alliance's "real-time" tracking is the worst - on a recent reefer run the app showed my trailer at the DC for hours while I was still two exits away, which cost me a $350 detention fee and a missed delivery window. Support sent canned responses, no ownership, and i spent the next day on hold dealing with angry calls; not worth the headache.
Bottom line: not worth the money. Their quote looked fine until surprise accessorials and a phantom fuel surcharge turned a decent lane into a loss - I operate three trucks on West Coast runs and this bled $300–400 from my margin per load.
Rate it, and the next carrier reading this page sees what you found.
