Live tracking and ETA on the mobile app are genuinely handy - customers stop blowing up my phone - but the app freezes on long hauls and push notifications drop more than they should. After twenty years on the road in the Midwest I’m honestly torn: when it works it saves time, but the intermittent glitches still force me to call dispatch like it’s 2005.
With a 200-truck fleet in the Southwest and thirty years in operations, I approached Rose Rocket cautiously. Getting started was mostly straightforward - their onboarding specialist guided our team through the first week and the CSV import for drivers and trailers eliminated days of manual entry, which made me very happy. There were a few configuration quirks with rate templates that required extra calls to resolve, but the hands-on support got us operational faster than I expected.
Used it for about six months. Getting started was a pain - onboarding promised "easy imports" but my EDI/CSV uploads kept erroring and suport took days to respond; I lost two loads because the dispatch board wouldn't sync with my phone. Feels clunky and not built with small owner-operators in the Midwest in mind, cost me time and a few hundred bucks in missed detentions so I'm out.
...had low expectations, but the onboarding rep actually set up our trucks and synced my ELD in one call - saved me a ton of time. Took about 20 minutes and I was seeing loads on my phone; that quick ELD hookup is what made me happy. Some of the desktop menus are a bit clunky at first, but getting started was way easier than I figured.
Rate it, and the next carrier reading this page sees what you found.
